---
title: BLAZE Growth | Getting Started with Growth Outreach
description: Master customer marketing with BLAZE Growth Outreach for Greenline POS. Discover how to build target audiences, automate campaigns, and track revenue.
---

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1. [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home?hsLang=en)
2. [Growth](https://help.blaze.me/can/home/growth?hsLang=en)
3. [Getting Started With Growth](https://help.blaze.me/can/home/growth?hsLang=en#getting-started-with-growth)

# BLAZE Growth | Getting Started with Growth Outreach

## Learn how to activate, configure, and send targeted marketing campaigns using Growth Outreach with Greenline POS.

### What is Outreach?

**Outreach** is your central marketing automation hub within BLAZE Growth. Syncing directly with customer purchase data from **Greenline POS**, Outreach allows you to engage your customer base via **Email marketing**, **SMS campaigns**, and **Push notifications** (if utilizing BLAZE Mobile Apps).

⚠️ **Please Note:** Outreach requires an active subscription add-on. Email and SMS marketing services are managed via your BLAZE Growth subscription. To inquire about adding Growth to your account, contact **sales-ca@blaze.me or [Sign Up for Growth here!](https://share.hsforms.com/1esPVvQCFRket9tnhGfqszg42f60)**

**1. Gaining Access to BLAZE Growth :**

When sign-up is complete, the BLAZE Team will reach out to enable BLAZE Growth and provide access to the Growth Dashboard. 

**2\. Prerequisites & Canadian Compliance Setup**

Before launching SMS messaging via Outreach in Canada, your account must complete mandatory telecommunication registration to comply with Canadian regulatory standards and CASL (Canada’s Anti-Spam Legislation).

1. In your Growth Dashboard, navigate to **Settings** \> **SMS Setup**.
2. Complete and submit the **SMS Application Form (10 DLC)** with your store's business information, legal entity details, and sample opt-in copy.
3. **Approval Window:** Carrier registration typically takes 1–3 business days. Once approved, SMS capabilities will unlock in your Outreach module.

[To learn more about submitting your 10 DLC form, click here](https://help.blaze.me/can/home/blaze-growth-?hsLang=en)

**3. Campaign Types Overview**

Outreach offers two main types of messaging structures: **Triggered Campaigns** and **One-Time Campaigns**.

#### **Triggered Campaigns (Automated Workflows)**

Triggered campaigns send automatically based on preset customer behaviours or timeline rules synced from Greenline POS.

- **Winback Campaigns:** Target existing customers who haven't placed an order or visited in a specified timeframe (e.g., 30, 60, or 90 days).
- **Welcome Messages:** Automatically trigger an initial discount or welcome note when a new customer profile is created in Greenline POS.
- **Abandoned Cart:** Automatically remind online shoppers to complete their order.

#### **One-Time Campaigns**

One-time campaigns allow you to craft custom broadcast messages sent immediately or scheduled for a future date/time. Use these for weekly specials, store announcements, or holiday promotions.

[To learn more about Campaigns, click here](https://help.blaze.me/can/home/blaze-growth-outreach/campaigns?hsLang=en)

**4. Audience Segmentation & Targeting**

When building One-Time Campaigns, you can filter recipient lists using customer sales data synced from Greenline POS.

- **Pre-Built Audiences:** Quickly target customer tiers based on spending habits over the last 60 days (e.g., *Top 10% Spenders*, *Recent Buyers*).
- **Custom Audiences:** Build tailored target lists based on: 
    - Purchase history & specific product category preferences
    - Total spend or visit frequency
    - Customer tag filters (e.g., VIP, Local)

[To learn more about Audiences, click here](https://help.blaze.me/can/home/b?hsLang=en)

**5. Creating and Launching Your First Campaign**

**a) Navigate to Outreach:**

From the left sidebar, click **Growth** \> **Outreach** / **Campaigns**.

**b) Select Campaign Channel & Type:**

Click **Create Campaign** in the top right corner. Select whether you are creating an **SMS**, **Email**, or **Push Notification** campaign, and choose between *Triggered* or *One-Time*.

**c) Define Your Audience:**

Choose a pre-built segment or select a custom saved **Audience** filtered by Greenline transaction history.

**d) Compose Content & Merge Tags:**

Draft your message content. Use dynamic tags (such as `{First_Name}`) to personalize the message. Ensure your message includes required CASL opt-out language (e.g., *"Reply STOP to unsubscribe"*).

**e) Schedule and Send:**

Choose **Send Now** or **Schedule for Later**, review your recipient count, and confirm launch.

💳 **Important: SMS Credits & BLAZE Accounts**

To send SMS campaigns in Outreach, your organization must have an active **BLAZE Accounts** profile with available SMS credits. Credits are purchased and managed within your **BLAZE Accounts Dashboard** before sending campaigns. Make sure your account administrator has loaded sufficient credits to cover your planned message volume. [To learn more about Accounts, click here.](https://help.blaze.me/can/home/blaze-growth-accounts?hsLang=en)

**5. Tracking Outreach Analytics**

After sending a campaign, monitor real-time performance directly within the Outreach dashboard:

| **Metric** | **What It Tracks** |
| --- | --- |
| **Delivery Rate** | Percentage of messages successfully delivered to customer devices. |
| **Open & Click Rates** | For Email & Push notifications, tracks recipient interaction. |
| **Conversions & Revenue** | Measures Greenline POS sales generated by customers who received the campaign. |

 Now that you understand the basics of Outreach, take your marketing further by exploring our guide on refining your targeting, or dive into **[Outreach Analytics](https://help.blaze.me/can/home/blaze-growth-outreach-analytics?hsLang=en)** to track revenue driven by your campaigns.

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