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BLAZE Growth | Outreach Analytics

How to interpret outreach analytics and understand the impact you are making with your customers.

Understanding Channel Analytics

Campaign analytics provide insight into performance across each messaging channel. While all channels report on four core metric categories, interpretation depends on the specific medium.



Channel Metrics Overview

  • Push Notifications
    • Sent: Total number of targeted devices for delivery.
    • Delivered: Total number of devices where the notification was received and tapped.
    • Opened: Total count of opens triggered via phone banners or the in-app notification library. Multiple opens by a single customer are counted individually.
    • Clicked: Total clicks on embedded links. Applicable only to push notifications containing destination URLs.
  • Emails
    • Sent: Total number of target email addresses.
    • Delivered: Total number of recipient inboxes that successfully received the email.
    • Opened: Total number of distinct users who opened the email.
    • Clicked: Total number of users who clicked an embedded link. Applicable only to emails with a Call To Action (CTA) button.
  • SMS
    • Sent: Total number of targeted devices for delivery.
    • Note: Delivery, open, and click tracking are currently restricted to sent counts for SMS campaigns.

Detailed Analytics Summary


Selecting a completed campaign opens the analytics summary view, displaying performance metrics across all utilized channels.

  • Filters in the top right corner allow data isolation by specific channel type.
  • Email analytics include supplementary health metrics, such as Bounce Rate, Spam Report Rate, and Unsubscribe Rate.

For comprehensive setup instructions, refer to our BLAZE Growth | Campaigns knowledge base article