--- title: BLAZE Growth | Outreach Analytics description: outreach, analytics --- [Skip to content](https://help.blaze.me/can/home/blaze-growth-outreach-analytics#main-content) [![BLAZE-Logo-Blue.svg\]](https://help.blaze.me/hubfs/BLAZE-Logo-Blue.svg)](https://help.blaze.me/can/home?hsLang=en) - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Open main navigation Close main navigation - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Welcome to the Blaze Canada Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home?hsLang=en) 2. [Growth](https://help.blaze.me/can/home/growth?hsLang=en) 3. [Growth Outreach](https://help.blaze.me/can/home/growth?hsLang=en#growth-outreach) # BLAZE Growth | Outreach Analytics ## How to interpret outreach analytics and understand the impact you are making with your customers. **Understanding Channel Analytics** Campaign analytics provide insight into performance across each messaging channel. While all channels report on four core metric categories, interpretation depends on the specific medium. **![](https://help.blaze.me/hs-fs/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20260722114545.jpg?width=670&height=333&name=iScreen%20Shoter%20-%20Google%20Chrome%20-%20260722114545.jpg) Channel Metrics Overview** - **Push Notifications** - **Sent:** Total number of targeted devices for delivery. - **Delivered:** Total number of devices where the notification was received and tapped. - **Opened:** Total count of opens triggered via phone banners or the in-app notification library. Multiple opens by a single customer are counted individually. - **Clicked:** Total clicks on embedded links. Applicable only to push notifications containing destination URLs. - **Emails** - **Sent:** Total number of target email addresses. - **Delivered:** Total number of recipient inboxes that successfully received the email. - **Opened:** Total number of distinct users who opened the email. - **Clicked:** Total number of users who clicked an embedded link. Applicable only to emails with a Call To Action (CTA) button. - **SMS** - **Sent:** Total number of targeted devices for delivery. - *Note: Delivery, open, and click tracking are currently restricted to sent counts for SMS campaigns.* **Detailed Analytics Summary ![](https://help.blaze.me/hs-fs/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20260722114722.jpg?width=670&height=318&name=iScreen%20Shoter%20-%20Google%20Chrome%20-%20260722114722.jpg)** Selecting a completed campaign opens the analytics summary view, displaying performance metrics across all utilized channels. - Filters in the top right corner allow data isolation by specific channel type. - Email analytics include supplementary health metrics, such as **Bounce Rate**, **Spam Report Rate**, and **Unsubscribe Rate**. 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