--- title: BLAZE Growth | Campaigns description: outreach, campaigns --- [Skip to content](https://help.blaze.me/can/home/blaze-growth-outreach/campaigns#main-content) [![BLAZE-Logo-Blue.svg\]](https://help.blaze.me/hubfs/BLAZE-Logo-Blue.svg)](https://help.blaze.me/can/home?hsLang=en) - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Open main navigation Close main navigation - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Welcome to the Blaze Canada Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home?hsLang=en) 2. [Growth](https://help.blaze.me/can/home/growth?hsLang=en) 3. [Growth Outreach](https://help.blaze.me/can/home/growth?hsLang=en#growth-outreach) # BLAZE Growth | Campaigns ## Build strong customer relationships and drive repeat revenue through targeted marketing and automated customer communications.   With Outreach, you can engage shoppers across multiple channels—including SMS, Email, Push Notifications, and Digital Wallet Cards—all powered directly by your real-time store and order data. ### Types of Outreach Campaigns BLAZE Growth offers distinct campaign types to cover every aspect of your marketing and customer communication strategy: **![Screenshot 2026-10-15 at 1.00.11 PM](https://help.blaze.me/hs-fs/hubfs/Screenshot%202026-10-15%20at%201.00.11%20PM.png?width=248&height=246&name=Screenshot%202026-10-15%20at%201.00.11%20PM.png)** - **Triggered Campaigns:** Automated messages triggered by specific customer events, such as abandoned cart reminders or welcome messages when someone signs up. - **One-Time Campaigns:** Best for broadcast marketing, seasonal promotions, flash sales, or one-off announcements sent to a custom audience. - **Recurring Campaigns:** Scheduled campaigns that repeat automatically on a daily, weekly, or monthly basis to engage customers continuously throughout their customer lifecycle. - **Transactional Campaigns:** Real-time operational SMS notifications that keep customers informed about their active orders (such as order confirmation and pickup/delivery status). ### One-Time Campaigns **One-Time Campaigns** are ideal when you want to send a single message or multi-channel announcement to a specific audience at a chosen date and time. Once sent, the campaign is complete and will not repeat automatically. ### Common Uses for One-Time Campaigns - **Promotions & Flash Sales:** Announce weekend discounts, holiday sales, or special inventory clearance events. - **Store Announcements:** Notify customers about new store locations, updated operating hours, or special event invitations. - **Targeted Re-engagement:** Send a tailored offer to a specific customer segment created from your store data. ### How to Create a One-Time Campaign 1. Navigate to **Outreach \> Campaigns** and click "**Create Campaign**." 2. Select **One-Time Campaign** as your campaign type. 3. Choose your target Audience Segment (or send to all opted-in customers). 4. Select your preferred messaging channels (SMS, Email, Push, or Wallet Card). 5. Customize your message copy, links, and optional promotional offers. 6. Choose to send the campaign immediately or schedule for a Future Date & Time. ### ![Screenshot 2026-10-15 at 1.06.30 PM](https://help.blaze.me/hs-fs/hubfs/Screenshot%202026-10-15%20at%201.06.30%20PM.png?width=602&height=550&name=Screenshot%202026-10-15%20at%201.06.30%20PM.png) Recurring Campaigns **Recurring Campaigns** allow you to set up Outreach communications that send automatically on a repeating schedule—such as daily, weekly, or monthly—rather than requiring you to reschedule single-date campaigns manually. Every time a campaign is scheduled to send, your customer list is automatically refreshed so you always reach the shoppers who meet your criteria at that exact moment. ### How You Can Use Recurring Campaigns - **Build Custom Schedules:** Set up repeating promotions (like weekly special deals or monthly events) that run automatically every day, week, or month ![Screenshot 2026-10-15 at 1.24.49 PM](https://help.blaze.me/hs-fs/hubfs/Screenshot%202026-10-15%20at%201.24.49%20PM.png?width=610&height=419&name=Screenshot%202026-10-15%20at%201.24.49%20PM.png) - **Enable Pre-Built System Campaigns:** Turn on ready-to-use, best-practice lifecycle campaigns designed to welcome new shoppers, reactivate dormant customers, and grow your loyalty program. ### Ready-To-Use System Campaigns Every BLAZE store comes with 6 pre-built lifecycle campaigns pre-installed in your account. They are disabled by default, giving you full control over when to turn them on. You can customize the message text, special offers, schedule, sending channels, and store locations at any time. | **Campaign Name** | **Audience / Goal** | **Default Schedule** | **Recommended Channels** | | --- | --- | --- | --- | | **New Customer Thank-You** | Customers who placed their first purchase in the last 14 days | Weekly (Mondays) | Email, Push, Wallet Card, SMS | | **One-Time Buyer Reactivation** | Customers who made exactly one purchase, more than 14 days ago | Every 2 weeks (Thursdays) | Email, Push, Wallet Card, SMS | | **Join Loyalty** | Customers not yet enrolled in your BLAZE Growth Loyalty program | Every 2 weeks (Tuesdays) | Email, Push, SMS | | **Add Your Wallet Card** | Loyalty members who haven't saved their digital Wallet Card yet | Every 2 weeks (Thursdays) | Email, Push, SMS | | **Shop Online** | Customers who have only ever shopped inside your physical store | Monthly (First Friday) | Email, Wallet Card, SMS | | **Try the App** | Customers who order online, but haven't downloaded your mobile app | Monthly (First Friday) | Email, Wallet Card, SMS | **Smart Defaults:** System campaigns come pre-configured with recommended channels so you don't accidentally message customers on channels they can't access (for example, sending a push notification to a customer without your mobile app). You can add or adjust channels on any campaign whenever you like. ### Transactional Campaigns ![Screenshot 2026-10-15 at 1.09.53 PM](https://help.blaze.me/hs-fs/hubfs/Screenshot%202026-10-15%20at%201.09.53%20PM.png?width=338&height=468&name=Screenshot%202026-10-15%20at%201.09.53%20PM.png) **Transactional Campaigns** allow you to send real-time order status updates via SMS to keep your customers informed from checkout to fulfillment across Delivery, Pickup, and Kiosk orders. You can set up automated SMS notifications for the following events: - **Order Placed** - **Ready for Pickup / Out for Delivery** - **Picked Up / Delivered** - **Order Cancelled** *(Note: Push and Digital Wallet Card notifications for order updates will be added in upcoming releases. Email order notifications will continue to be managed in Mission Control.)* ### How to Set Up Order SMS Notifications Before enabling transactional campaigns, confirm that your store has the **SMS Channel** enabled and sufficient **SMS credits** available. SMS credits can be added through your BLAZE Accounts dashboard. To learn more about accounts, visit [BLAZE Growth | Accounts](https://help.blaze.me/can/home/blaze-growth-accounts?hsLang=en) 1. Go to **Outreach \> Transactional Campaigns**. 2. Click on the campaign event you want to configure (e.g., *Order Placed*). 3. Under the **SMS** section, select the matching SMS template from the dropdown menu. 4. Toggle the campaign status to Enabled. 5. Repeat steps 2–4 for each order event you wish to send. 6. Place a test order to verify that your store sends and receives the SMS notification as expected. **Note:** A transactional campaign cannot be enabled until a matching SMS template is selected and linked. ### Best Practices & Managing Outreach - **Audience Filtering:** Ensure your messaging stays relevant by segmenting audiences based on purchase history, loyalty status, or preferred channels. - **Channel Permissions:** Make sure your customers have opted in to receive SMS or email marketing before sending promotional campaigns. - **Testing:** Always send a test message to a staff device before enabling new automated campaigns to verify messaging formatting, links, and timing.   - [Getting started](https://help.blaze.me/can/home/getting-started?hsLang=en) - [Dashboard](https://help.blaze.me/can/home/dashboard?hsLang=en#main-content) - [General](https://help.blaze.me/can/home/dashboard?hsLang=en#general) - [Settings](https://help.blaze.me/can/home/dashboard?hsLang=en#settings) - [Products](https://help.blaze.me/can/home/dashboard?hsLang=en#products) - 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