--- title: BLAZE Growth | SMS Create New Template Best Practices description: sms, template --- [Skip to content](https://help.blaze.me/can/home/blaze-growth-sms-create-new-template-best-practices#main-content) [![BLAZE-Logo-Blue.svg\]](https://help.blaze.me/hubfs/BLAZE-Logo-Blue.svg)](https://help.blaze.me/can/home?hsLang=en) - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Open main navigation Close main navigation - [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home) Welcome to the Blaze Canada Knowledge Base! Find helpful reference by searching here... - There are no suggestions because the search field is empty. 1. [BLAZE CAN Knowledge Base](https://help.blaze.me/can/home?hsLang=en) 2. [Growth](https://help.blaze.me/can/home/growth?hsLang=en) 3. [Growth Outreach](https://help.blaze.me/can/home/growth?hsLang=en#growth-outreach) # BLAZE Growth | SMS Create New Template Best Practices ## Best practices for creating new SMS template messages with Growth SMS Campaigns #### Not seeing any pre-approved SMS Templates that work for you create your own! After submission for approval, some verbiage submitted might be altered to allow for the template to be compliant. This process usually takes up to 72 hours. ![](https://help.blaze.me/hs-fs/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20260716114423.jpg?width=670&height=93&name=iScreen%20Shoter%20-%20Google%20Chrome%20-%20260716114423.jpg) Templates must contain: - **Template Title** - **SMS Body** Optional: - **Available Variables** (Store Name, Customer First Name, Customer Last Name) ![](https://help.blaze.me/hs-fs/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20260716114454.jpg?width=529&height=669&name=iScreen%20Shoter%20-%20Google%20Chrome%20-%20260716114454.jpg) #### 💬 **SMS Messaging (Text-Only)** SMS messages should feel natural, helpful, and non-promotional. --- ### ✅ **Best Practices** ✔ Keep it conversational and friendly ✔ Focus on store updates, hours, or events ✔ Mention loyalty rewards or account updates ✔ Use neutral terms like “menu” or “selection” --- ### 🚫 **Avoid This Language** ❌ Naming specific cannabis products or strains ❌ Referencing THC levels or potency ❌ Using phrases like “get high” or “feel the effects” ❌ Slang or hype-driven messaging ❌ Urgency tactics like “act now” or “limited drop” --- ### 💡 **Examples** **✔ Compliant SMS** - “We’re open until 9PM tonight—stop by anytime!” - “You’ve got rewards waiting 🎉 Visit us this week to use them.” - “New items have been added to our menu—come take a look!” --- **❌ Non-Compliant SMS** - “Strongest strains in stock 🔥” - “THC gummies now available—grab them today!” - “Don’t miss this drop—limited supply!” --- #### ⚖️ **Quick Compliance Checklist** Before sending any message, ask: - Is this message **informational rather than promotional**? - Does it **avoid mentioning cannabis products directly**? - Are the visuals (if any) **neutral and appropriate**? - Would this message be acceptable for a **general audience**? If the answer to all is **yes**, you’re on the right track ✅ --- #### 🛠️ **Pro Tips for Better Engagement** - Keep messages short and easy to read - Use light personalization when possible - Send messages at appropriate times of day - Focus on building long-term customer relationships ### MMS Image Templates Images for MMS are also available. 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