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BLAZE Growth | Audiences

Learn about the different audience groups within our Growth marketing suite

Audiences is a powerful tool that helps you group customers based on shared characteristics, behaviours, and transactional history. Creating targeted audiences allows you to move beyond one-size-fits-all communication, giving you the precision needed to launch tailored messaging, automated campaigns, and localized promotions that resonate with individual customer segments.



When building One-Time Campaigns, choosing the correct audience segment is critical to delivering relevant content to the right customer group at the right time.

Learn about the different options below:

1) All Customers: This is the default option and will target all eligible customers within your store.

2) In-Store Only: Target your customers who only shop in-store. Excludes customers who place online orders.

3) Top 10%-50% Customers: Target your top 10 to 50 percent of customers based on online order volume.

4) Birthday-2 days before: Proactively wish your customers a happy early birthday by sending them a notification 2 days before. Based on the DOB entered on their member profile.

The Audience section displays the audience groups you can select. Audiences can be assigned to your campaigns directly from the One-Time Campaigns section.

Click here to learn how to send One-Time Campaigns. [ EDIT LINK ]