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BLAZE Growth | Sending Wallet Card Notifications via Outreach

Once your wallet card are set up, you can include them as a communication channel in your Outreach campaigns. This allows you send push notifications directly to customers who have added your loyalty card to their Apple Wallet or Google Wallet — no app required.

Creating a Campaign with the Wallet Card

  1. Log in to the Growth Platform
  2. Navigate to Outreach in the left-hand menu.
  3. Select One-Time Campaigns > New Campaign.
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  4. Name your campaign.
  5. In the Channels section, select Wallet Card as your channel. (You can deselect other channels if you want this to be a wallet-card-only campaign.)

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  6. Select your audience.
  7. Select your store from the store selector.
  8. Click Save > Continue
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Composing Your Notification

The wallet card channel is intentionally simple. The only content you need to provide is the notification message — the text your customers will see when the notification arrives on their phone.

You can use the same dynamic variables available in other Outreach channels (for example, a customer's first name or their current points balance). This lets you personalize the message without having to write individual notifications for each customer.

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Sending the Campaign

Once your message is ready, proceed through the standard campaign flow to schedule or send immediately.

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⚠️There is currently no "test send" option for wallet card notifications. Plan and review your message carefully before sending.⚠️

Understanding Wallet Card Metrics

After a campaign is sent, you may notice that the metrics column for wallet card campaigns shows zeros. This is a known limitation: wallet card delivery confirmation data is limited by how Apple Wallet and Google Wallet handle notifications. The team is aware of this and is working on a better way to display this information.

In the meantime, use the Customer Profile to verify that a specific customer received a notification. See Understanding the Customer Profile & Debugging Points for details.

Learn more about Growth 

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